The Rules of Choosing a Betting Partner You Shouldn’t Neglect

choosing a partner

That’s a fact that sports betting has become increasingly popular in the UK, with more and more people turning to online bookmakers to place their bets. And we all know that with so many different online bookmakers to choose from, it can be not easy to know which one is the best for you.

There are many things you should keep in mind when going through the process of making a choice, but there are several golden rules to follow to be safe and get an enjoyable experience. In this article we will present five of them.Read on to make sure you are on the right path.

Legal and Reputable: Licence, Professional and User Reviews

The first thing you should look for when choosing an online bookmaker is its reputation. Licence availability is the number 1 thing to check when you evaluate a bookie. Please, make sure the betting site is licensed by a specialised authority - the licence number is usually to be found at the footer of the website.

Besides, you want to choose a bookmaker that has a good track record of paying out winnings promptly and treating their customers fairly. You can check a bookmaker's reputation by reading professional reviews or online user reviews and ratings like the one published at The bookmakers listed there are a good choice since they provide modern data safety practices and you can be worry-free about data theft.

Range of Sports and Markets, as well as Payment Methods

The next thing to consider when choosing an online bookmaker is the range of sports and markets they offer. You want to choose a bookmaker that covers a wide range of sports and events, so you have plenty of options to choose from. Additionally, you should check if they offer live streaming and in-play betting for the sports you're interested in.

Still, if you are focused on some particular sports, please, search for bookmakers that specialise in them - there are UK bookies with deep coverage of horse racing or eSports or some other sporting activities.

A choice of payment methods is also of great importance as it stands behind your financial comfort - if it is wide enough, you will be able to find the method that suits you best of all. Besides, a wide choice of payment methods is another confirmation that the betting site is reliable since the payment systems are ready to cooperate with it.

Odds and Promotions: Don’t Forget to Compare Them

Before you start betting with a particular bookmaker, it's important to compare their odds and promotions with other bookmakers. You want to choose a bookmaker that offers competitive odds and a generous welcome package for new customers which can be provided in the form of free bets or cash, though the latter is rare. But to receive the welcome bonus, you have to meet some conditions so don’t forget to read the T&Cs.

Mobile App and Website Design: Modern Demands

Many people prefer to place bets through their mobile devices, so it's important to choose an online bookmaker that has a mobile app or a mobile-friendly website. You want to choose a bookmaker that has a user-friendly app or website that's easy to navigate and place bets on.

Good Customer Service: Care for Punters and Their Needs

Finally, it's important to choose an online bookmaker that provides good customer service. You want to choose a bookmaker that offers multiple ways to contact their customer service teams, such as phone, email, or live chat. Additionally, you want to choose a bookmaker that responds to customer inquiries promptly and provides helpful and informative responses.

Future of Bookmaking in the UK

The future of bookmaking in the UK looks set to be a challenging one, with a range of factors contributing to a changing landscape. The rise of online betting has had a profound impact on the industry, with many customers preferring the convenience and accessibility of betting from their mobile or desktop devices. This has led to a decline in the number of physical betting shops on the high street, with some major bookmakers closing branches in recent years.

Overall, the future of bookmaking in the UK will likely be characterised by a shift towards online betting, increased regulation, and a focus on innovation and customer experience.


In conclusion, choosing the best UK online bookmaker requires careful consideration of a range of factors, including their reputation, range of sports and markets, odds and promotions, mobile app and website, and customer service. By following these five golden rules, you can find a bookmaker that meets your needs and provides an enjoyable betting experience.

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