Biggest Casino Brands Sponsoring Football Teams and Events

The worlds of football and casinos share a tight connection that many fans never think of. There are billions of dollars being invested in both markets every year, so their synergy generates a shocking amount of mutual benefits.

Let’s consider football first. In 2024, around 8.5 million Canadians watched Super Bowl LIX. Such intense attention from so many people at once is a golden advertising opportunity, and the biggest casino brands take full advantage of it.

The Connection Between Casinos and Football

Sponsorships are a bridge that connects casinos and football. This is a mutually fulfilling arrangement: casino brands get a chance to market their platforms to millions of viewers who gather to watch a football match, underlining their generous terms.

As an example, no one wants to make huge deposits, especially if they are newbies. Seeing an ad on the field and trying Zodiac casino $1 deposit might appeal to people like this, as they’ll realize they can try gambling for as little as one dollar. Even those who have never considered playing at casinos might notice a brand like this and develop an interest in getting to know it better.

In turn, football clubs receive prominent financial betting, which gives them opportunities for development and improvement. They acquire top football stars and the most experienced coaches, renovate the fields, and fulfill other operational needs. All they have to do is get the players to wear jerseys with the logos of casino brands or have their banners present during a match.

Betway: A Leading Sponsor in European Football

When it comes to European sponsorship of football events, Betway stands out as a definite leader. It invests heavily in marketing efforts, and multiple teams have already benefitted from its attention. Betway has a strong presence in the English Premier League (EPL), La Liga, and other sportive giants. Here are the key partnerships it managed to secure:

• West Ham United. This is a professional football club that Betway has been sponsoring since 2015. In return, it gets promoted via stadium brand visibility and front-of-shirt branding.
• Atletico Madrid. As an old and respectable Spanish club, Atletico Madrid has been enjoying its partnership with Betway since 2021. The initial contract was for two years, and it gave Betway a boost in La Liga.
• Eintracht Frankfurt. Since Betway is interested in top European teams, it offered support to this club as well. Now, it has ties in the German football field, gathering even more attention from sports fans.

Due to these sponsorships, Betway is recognized as one of the leading sports betting bookmakers among football fans in Europe and beyond.

Betano: Growing Influence in Football Sponsorships

Betano is a relative newcomer in the area of football sponsorships. However, it’s been showing active involvement in different tournaments and other high-profile events, entering collaborations with popular teams and promoting its name.

Millions of people who decide to try slots or other exciting online games look for reliable casinos. Platforms like PlaySafeCasino.ca offer detailed recommendations about the best online platforms in Canada, as they’re known for their safety. Betano is a popular Canadian option as well, and at least a part of its fame comes as a result of its football sponsorships.

Here are the teams and events that have Betano’s financial support:

• FIFA World Cup 2022. One of the reasons that made Betano bask in popularity was its sponsorship of FIFA World Cup in 2022. Such grand-scale events are always a great opportunity for brand exposure.
• Sporting CP and Benfica. These are two fierce competitors from Portugal, and Betano sponsors them both. This gave it access to Primeira Liga, earning it attention from European football fans.
• Greek and South American clubs. Betano has been trying to increase its influence by paying attention to different clubs in Greece and South America. Such global targeting provides this casino with extra visibility.

While Betano is still not the most popular football sponsor, it’s getting there. The fact that it doesn’t focus on Europe alone and sponsors teams globally makes it a versatile and desirable partner.

Stake.com and Its High-Profile Partnerships

Stake.com began its development in 2017, and from the very start, it focused on pursuing partnerships with high-profile football clubs. This approach cost it a fortune, but it was worth it.

Here are the giants it has already partnered with:

• Everton FC. Partnering with an English Premier League club is an honor for everyone, and Stake.com has succeeded in this area. It has been a front-of-shirt sponsor of Everton FC since 2022, and it quickly made Stake one of the major players in the field of online gambling.
• Sergio Agüero. This is the former Manchester City player known by every football fan. He became the representative of Stakes.com, and their collaboration has brought multiple benefits to both parties.
• South American clubs. Stakes.com has been partnering with clubs from Argentina, Brazil, and other regions in South America. This market has not been fully penetrated yet, so Stakes is taking up the niche to further boost its popularity.

This casino brand is targeting notable sports clubs and players, becoming a force to be reckoned with.

Sportsbet.io: Investing in Football Marketing

Sportsbet is focused on carving a space for itself in the sphere of digital marketing. This casino brand emerged back in 1993, and it has almost two million active players today. Here are its main partners:

• Southampton FC. This club uses the St. Mary’s Stadium and has limited parking space. It could use some improvements, and sponsorship from Sportsbet gives Southampton FC this opportunity.
• Flamengo. This is a popular football club in Brazil, so by partnering with it, Sportsbet has made its name known to many fans.

In addition, this brand offers various crypto-based programs for its users to increase their engagement, such as by launching Bitcoin giveaways.

The Impact of Casino Sponsorships on Football

Casino sponsorships have brought a great number of benefits to football clubs and their loyal fans. The clubs get more finances, which helps them meet their expensive needs and guarantees the membership of the most talented players. Casinos, in turn, enjoy increased visibility and attention to their platforms.

In the future, these impacts will continue to deepen, allowing viewers to watch spectacular matches, place bets on their favorite teams in affiliated casino clubs, and entertain themselves by playing different online games.